Hello! I am Luciana San, a licensed tourism professional specialised in Luxury, founder and creative director of Firenze Concierge, where I create luxury experiences in fashion, beauty, art, wine and gastronomy in Florence, Tuscany and all around Italy.

My Italian journey started 08 years ago, when I moved to Florence to study Luxury Brand Management at the prestigious Istituto Marangoni and Luxury Business at Polimoda. In Florence I had the chance to learn the history renowned Italian brands, dig deeper in the luxury universe and all that Italy has to offer within this area: travel, shopping, gastronomy and wine.

IAs a certified tourism professional with over 15 years organising luxury events, I am ready to create unique and memorable experiences for you. Everything I recommend is tested and approved by me, personally.

Feel free to contact me to know more about our services and what else we can do to make your trip to Italy a remarkable memory!