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Italian Luxury Journeys

Learn about the history of Italian fashion and the birth of great brands. Explore the lives and styles of three of the most creative minds the fashion world has ever seen: Guccio Gucci, Salvatore Ferragamo and Emilio Pucci, with access to ateliers and historical archives, usually closed to the public, open exclusively for our Journeys.
 

Explore the Made in Italy and the excellence of Italian craftsmanship, and understand why Florence is the city of craftsmanship par excellence, famous all over the world for the quality of its exclusive handmade products.


The Italian Fashion Journeys were were created especially for fashionistas, fashion lovers, and travelers looking for fashion experiences. And to expand horizons and unlock the creativity of those who work in or want to enter the world of fashion and the luxury market.

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History and Icons of Italian Fashion

Gucci, Ferragamo e Pucci

On this intensive 1-day journey, delve into the lives of three of the most creative minds in fashion: Guccio Gucci, Salvatore Ferragamo, and Emilio Pucci.

Visit the heart of Gucci at the incredible Gucci Garden, explore the legacy of the "Shoemaker to the Stars" at the Ferragamo Museum, and go behind the scenes in Salvatore Ferragamo's private offices.

Enjoy private access to Emilio Pucci's ateliers and archives with an exclusive visit to the Pucci Palace.

Experience the inner workings of three of the most revered Italian fashion brands, and discover the factors that elevated Italian fashion to the world stage as a symbol of quality, elegance, and glamour.

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Made In Italy: Artisanal Excellence

The luxury and quality of Italian craftsmanship

On this 1-day journey, discover the true meaning of Made In Italy and the artisanal excellence that defines Florence, delving into the city's tradition of producing handmade luxury items.

Explore the rich history of Italian luxury goods and participate in two exclusive workshops: create a personalised fragrance with a master perfumer and craft your own leather accessory with an expert craftsman.

Made in Italy - Artisanal Excellence is a journey that provides a true immersion in the secrets of artisanal excellence that make Florence a symbol of quality and luxury.

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Italian Fashion Essencials

Ferragamo Museum and Gucci Garden

On a 1-day journey, discover the brilliant story of Guccio Gucci and Salvatore Ferragamo, two great masters of Italian fashion.

On this journey, discover the origins of the Gucci and Ferragamo brands with an expert in the History of Italian Fashion.

On a guided tour of the Gucci Garden, discover the space created for complete immersion in the fantastic world of the Gucci brand, which shows the brand's evolution over the decades.

And on a guided tour of the Salvatore Ferragamo Museum, located in the brand's headquarters building, learn about the story of Salvatore Ferragamo, the master in constant search for “shoes that fit perfectly”, appreciating original archive pieces up close.

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