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History and Icons of Italian Fashion

Gucci, Ferragamo and Pucci

Explore the lives and styles of three of the most creative minds the fashion world has ever seen.
This two-day journey offers a unique opportunity to learn about the stories of three of fashion's most creative minds: Guccio Gucci, Salvatore Ferragamo and Emilio Pucci.

In this intensive day dedicated to fashion, learn about the history of Italian fashion and discover how it all began:


Gucci Garden
Visit the Gucci History Hub and enjoy a bird's eye view of the brand in immersive rooms with archive pieces on display. From iconic pieces to Gucci's connection to the biggest stars of film and music, each room sparks conversations that travel through time and link the past and present, the original and the visionary.

Then enjoy the store with exclusive clothing and accessories, and enjoy Giardino 25, with memorable and unique drinks.


Ferragamo Museum
Visit the Ferragamo brand headquarters and learn about the history of this iconic brand, with the opportunity to see original archive pieces from the “Shoemaker to the stars” up close.

Discover the artistic qualities, imagination and unlimited inventions of Salvatore Ferragamo, one of the great protagonists of 20th century design and fashion, who transformed the role of footwear in international fashion.


Pucci Palace
Step inside Palazzo Pucci, the home of iconic Florentine brand Emilio Pucci. Admire each room, appreciate original archive pieces, and let yourself be inspired by a unique fashion story.

On a private visit to the exclusive residence of one of the most iconic brands in Florence, the address of the Marchesa Pucci and her family, discover a colorful and magical space that tells the story of the brand since its birth, presenting its DNA in a charming and innovative way.

This journey is a deep immersion in the History of Italian Fashion. Perfect for fashionistas, and fashion students, and for those who works or aspire to enter the world of fashion and the luxury market.

Join this unique experience and discover how Italian fashion continues to inspire and shape the global stage.

Why Choose Us?

Guarantee of an enriching and authentic experience, guided by experts trained in renowned Italian fashion and luxury schools, with proven professional experience in the sector. Our team is qualified to offer in-depth and detailed knowledge about the history of Italian fashion and the secrets that make Florence an epicentre of luxury and elegance.

Secure your spot

€ 1.590 per person

Make the initial deposit and get in touch to schedule your experience.

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About this journey

Duration: 1 day (10h)
Availability: all year round
Difficulty level: easy - no experience required.
Number of participants: minimum 2, maximum 6 people.
Who is it for:
Students or professionals in the fashion and luxury sector, interested in expanding their knowledge, deepening their studies, and unlocking creativity during a day immersed in the universe of luxury.
Fashionistas looking for activities related to luxury fashion in Florence.
Solo travellers who want to learn about Italian fashion with expert guidance.

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Get in Touch

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